Spare Parts and Repair   Consumers are reluctant to buy products requiring Future spare parts and service unless they feel assured that these will be readily available in good quality and at a reasonable price. The more complex and expensive the product, the more important after-sales servicing is. In the 1950s, for example, some initial sales, customer "horror stories"followed such as waiting weeks or months for parts and finding no trained mechanics. Sales dried up as a result. Volkswagen entered later and successfully invested heavily in parts depots and training as well as promotion. Where after-sales servicing is important, it may be necessary for firm to invest in service centers for groups of distributors who serve as intermediaries between producers and consumers. At the same time, sales of parts and service sometimes may be as high as sales of the original product. 이거좀 해주세요 ㅠㅠ 이거못하면 짤릴위기 아..